PROJECT INFO:
CMS
Group Inc.
Brand Identity · Corporate Communications · Print + Digital Design
CMS Group was a consulting and management company serving the gaming and hospitality industries.
As Vice President, Creative Services, I created the CMS brand identity from the ground up and developed a cohesive visual system across corporate and marketing communications. The work included the logo, business cards, digital graphics, website creative, and an 18-page company profile.
With services spanning operations, analytics, marketing, technology, and entertainment, the brand needed enough structure to keep a wide range of information connected. A streamlined identity, flexible layouts, and consistent visual language gave CMS a professional presence that could adapt across print and digital applications.
Brand Extensions + Entertainment
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Beyond the CMS corporate identity, I developed branding and promotional creative for CMS-owned initiatives and entertainment concepts, adapting the creative approach to distinctly different audiences while maintaining strong, purposeful identities.
