PROJECT INFO:
East of Eden Group
Brand Identity • Print Design • Digital Marketing
One brand family. Three distinct personalities.
Identity and marketing design for East of Eden Group, its events sub-brand Eden After Dark, and virtual assistant VAM. Each identity takes a different visual approach, shaped around its audience and purpose.
East of Eden
A polished foundation built around gold tones, distinctive lettering, and an apple-and-vine motif. The identity carries through stationery and branded materials for a consistent company presence.
Eden After Dark
An after-hours identity for private parties and events serving niche lifestyle communities. Silver lettering, deep purple tones, and a signature keyhole evoke discretion and intrigue, carried across promotional cards, social campaigns, and website visuals.
VAM! - Virtual Assistant
A playful identity for the group’s virtual assistant. Bold lettering and a comic-inspired style give VAM a recognizable personality of its own.