PROJECT INFO:
Thrive
Nightclub
Brand Identity · Digital · Marketing · Dallas, Texas
Located inside the Crowne Plaza in downtown Dallas, Thrive was designed as a nightlife and dining destination with a polished, high-energy presence. The visual system combined bold color, dramatic imagery and a distinctive identity built to move easily between hospitality, nightlife and event promotion.
The Thrive identity balanced sophistication with nightlife energy. Gold, black and saturated accent colors gave the brand an upscale foundation, while the martini-inspired detail in the logo connected the restaurant and nightclub sides of the experience.
TEN15 ELM Restaurant
Created as a distinct restaurant identity within the Crowne Plaza Dallas experience.
Built around the 1015 Elm Street address, the logo turns the location into the brand, using the oversized “15” as its focal point while staying visually connected to Thrive and Crowne Plaza.
The website brought the full Thrive experience online—combining dining, nightlife, events and venue information within one cohesive digital system.
Strong imagery, clear navigation and high-contrast layouts helped create an experience that felt atmospheric without sacrificing usability.
Marketing + Advertising
Promotional design extended the brand across print, digital and hotel marketing, creating a recognizable presence across multiple formats and audiences.
DJs + Events
High-energy event creative built to promote featured DJs, special nights and recurring club experiences while keeping the Thrive identity consistent.
Club + Environment
Photography of the interior helped sell the experience itself—showcasing the lighting, architecture and atmosphere that defined Thrive beyond the logo.
