PROJECT INFO:
GODZ
Power Bands
Brand Identity · Packaging · Print Design
A wearable product with a distinctive mark. The GODZ identity pairs a bold serif wordmark with an interlocking GZ monogram, carried across silicone wristbands, retail packaging, and promotional print materials.
The wordmark gives GODZ a strong presence on packaging and print, while the compact GZ monogram brings that recognition to the bands themselves. Black and white establish a consistent foundation, with red accents drawing attention to key information.
The packaging balances brand recognition with a clear view of the product. Bold black bars organize the layout, while an oversized, muted monogram adds depth behind the graphics. A transparent blister holds the band in the lower section, making the product itself part of the presentation.
One Connected Identity
From the mark on the band to the packaging around it, repeated typography, contrast, and brand details give GODZ a consistent presence across product and print.
