PROJECT INFO:
Playhouse
Brand Identity · Print Collateral · Digital Graphics · App Artwork
Playhouse was an app concept for private parties and adult social experiences. The identity pairs metallic gold and crisp white lettering with black satin textures for a sensual, sophisticated feel. Key and keyhole motifs suggest privacy, access, and discovery, connecting the brand across print, digital graphics, and app artwork. The key and keyhole motifs introduce a sense of access and discovery—a visual invitation to socialize and play.
The Identity
Custom lettering and a gold keyhole give the logo its signature character. A coordinating key expands the visual language, connecting the branding across formats.
Print & Digital Media
Business cards, promotional handouts, and social flyers carry the Playhouse identity across print and screen. Bold contrast, gold accents, and signature key imagery create a consistent look, building recognition and intrigue with every piece.
The App
The Playhouse identity extends into app artwork for discovering nearby members and connecting through messages. Black backgrounds, gold accents, and signature key imagery tie the screens to the wider brand, while photo grids and clear navigation keep the focus on connection.