PROJECT INFO:
Beantown
Roasters
Packaging · Print · Campaign Design
Beantown Roasters offered a wide range of single-serve coffees, from everyday roasts to flavored blends and large variety collections.
Working within the existing brand, I developed packaging and promotional materials that brought the product line together into a more cohesive, recognizable system.
What I Designed
A flexible packaging system was created across individual coffee varieties and larger assortments, including the 96-count variety box.
The goal was simple: make a large selection feel organized, consistent and unmistakably Beantown.
Print + Promotion
The visual system carried into direct mail, presentation folders and supporting promotional materials—giving the brand a consistent presence beyond the package.
Flavor Lab
Brand Extension + Packaging
Flavor Lab pushed the product line in a more playful direction, using bold color, flavor-driven packaging and a science-inspired visual system built around experimentation and discovery. The identity extended across pod designs, packaging, promotional graphics and the Dr. Pip character to create a recognizable world around the brand.
Health Wish Coffee
Brand Extension + Identity
Health Wish was developed as a separate coffee concept within the broader product line, with its own visual identity designed to feel distinct while still fitting naturally within the overall coffee portfolio.
