PROJECT INFO:
Norestae
Brand Identity · Digital Design · Editorial Design · Apparel
Norestae was developed as a lifestyle and personal-growth brand centered on direction, mindfulness, and intentional growth. I created the visual identity and expanded it across a website, apparel collection, supporting brand assets, and the Mindful Growth Blueprint—a comprehensive workbook built around reflection, self-awareness, and personal development.
What I Designed
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Brand identity and visual system
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Website design
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Mindful Growth Blueprint workbook
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Apparel graphics
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Supporting brand assets and product concepts
Mindful Growth Blueprint
The workbook extended the brand into a full editorial system, organizing personal-growth content into six stages: Demolition, Foundation, Framing, Building, Interior, and Inspection. The design balanced long-form information with assessments, reflection exercises, prompts, and visual storytelling while maintaining a consistent brand experience throughout.
Apparel
The Norestae visual language was also translated into a collection of hoodies, sweatshirts, and tees using compass imagery, mountains, coordinates, typography, and messaging around direction and individuality.
